BLACK Powers the Bakiga Nation Anniversary
On Sunday, June 8, 2025, Bakiga Nation celebrated 10 years of unity, love, and cultural pride at the 17th edition of Rukundo Egumeho, a name that literally translates to “Let Love Prevail.” Thousands of proud Banyakigezi from across Uganda and the diaspora gathered at Millennium Grounds for a cultural experience that blended tradition with modern relevance.
At the heart of this celebration was BLACK. A Ugandan tech lifestyle brand that didn’t just sponsor the event, but redefined what brand presence means when culture is at stake. From heritage to hardware, BLACK showed the power of plugging into community with purpose.
The roots of Bakiga Nation go back to 2014, when Owen Bigombe and friends hosted a Kikiga-themed party. But a casual comment “Why not make it more family and culture-driven?’’ Inspired by scripture and a deeper search for meaning, Owen realized that the Bakiga people sharing language, values, and land were a nation in themselves. He designed a logo of a hoe-wielding woman, symbolizing strength and resilience, and Bakiga Nation was born.
Fast forward a decade: the event has evolved into a full cultural movement, featuring performances, cuisine, dance, economic empowerment, and now tech.
BLACK’s presence at Bakiga Nation wasn’t just about visibility. It was about impact, experience, and connection. As a proudly Ugandan tech brand, BLACK didn’t just put up banners they activated the space with products that spoke to the heartbeat of the people.
The BassHead wireless headphones and BassHead 2 foldable models drew particular attention for their superior sound quality and long-lasting battery life of over 10 hours. Visitors appreciated how these headphones elevated their music experience after trying them out. Many praised the durability and strong bass, which made them perfect for daily use, workouts, or simply enjoying moments of relaxation.
The BassBuds True Wireless earbuds and BassBand neckbands became crowd favorites for their portability and impressive battery lives of 30 and 120 hours respectively. Their wireless design offered users freedom of movement, ideal for multitasking during busy days or staying connected while on the go. Content creators especially loved using these earbuds to capture moments and share stories seamlessly, while vendors and event staff relied on them to stay connected and productive.
Another highlight was the BLACK Fit X Smartwatch, which impressed attendees with its sleek design and comprehensive features such as heart rate monitoring, step counting, sleep tracking, and notification syncing. Its up to 15-day battery life meant users could rely on it throughout the week without constant charging. Many who had tried it out before the event shared how the smartwatch helped them become more conscious of their health and daily routines, blending technology with lifestyle effortlessly.
Beyond the physical experience, BLACK amplified the excitement through vibrant social media campaigns across Instagram, TikTok, Facebook, LinkedIn, Twitter (X). Live unboxings, behind-the-scenes clips, user testimonials, and engaging reels created a digital buzz that extended far beyond the festival grounds.
The impact of BLACK’s product showcase was clear: they offered much more than gadgets they provided tools that seamlessly integrated into everyday life, enhancing connection, convenience, and lifestyle quality. The tent was not just a display area; it was a hub of interaction, learning, and discovery where people bonded over technology that truly made a difference.
Ultimately, BLACK’s participation underscored how modern African brands can resonate deeply by focusing on real needs and authentic experiences. The brand didn’t just show up; it connected, empowered, and inspired.
When the dust settled, one thing was clear: BLACK wasn’t just at Bakiga Nation. BLACK was Bakiga Nation. And in every beat, booth, charger, and smile, they made sure everyone felt that.
