Lace Up for Life with BLACK at the Corporate Run

BLACK is proud to partner with Corporate Games Uganda for the 2025 Corporate Run, an inspiring event dedicated to supporting expectant mothers across the country. Scheduled to take place on Sunday, October 12th, at the NEC Grounds in Bugolobi, the run brings together corporate teams and community members under the theme “Run for Expectant Mothers,” combining athleticism with a meaningful cause.

This year, the Corporate Run aims to raise 3,000 mama kits to be distributed to Health Center IIIs in the Central and Western regions, providing essential support for maternal health and addressing complications that can arise during pregnancy and childbirth. BLACK is playing a pivotal role in ensuring the success of this initiative by offering its offices as designated kit pick-up points for participants, making it easy for runners to collect their race materials. Beyond logistical support, BLACK will leverage its social media platforms, influencer network, and broader community engagements to promote the run, encouraging widespread participation and amplifying the message of maternal health awareness.

At its core, BLACK is a brand that thrives within the community. Supporting initiatives like the Corporate Run aligns with its belief in uplifting those around it, creating spaces where people can come together for shared goals, and using its platform to drive positive change. From engaging local partners to participating directly in events, BLACK’s commitment to community development and social responsibility is woven into every aspect of its work. To further enhance the experience, BLACK will brand both the start and finish arcs at the race, giving participants a memorable visual connection to the brand throughout the event.

In addition to supporting participants directly, BLACK is actively involving its partners by facilitating contributions toward kit purchases, fostering a sense of collective responsibility and shared purpose. The brand will also field a team to participate in the Corporate Games sports activities, demonstrating solidarity and embodying the spirit of teamwork.

The Corporate Run offers participants the chance to take part in a 2 km networking run, a 5 km race, or a 10 km challenge, all starting and finishing at the NEC Grounds. By joining, individuals and corporate teams are not only embracing physical activity and team-building but are also making a tangible difference in the lives of expectant mothers. Through this partnership, BLACK  reinforces its commitment to social responsibility, sports, and community development, using the power of corporate collaboration to create lasting positive change.